History of the Phototypesetting Era
A book that documents advances in technology that changed the printing and publishing industries from 1945 to 1985
History of the Phototypesetting Era captures the spirit of Cal Poly’s Learn by Doing teaching philosophy, as author and research professor Frank Romano directed and assisted students in producing the book and in turn are credited as co-authors with Romano.
Over the 10-week term in which the book was created, students in Cal Poly’s graphic communication program produced a high-quality, 380-page book with more than 300 color illustrations.
The book was printed in Cal Poly’s graphic communication labs using offset lithography and digital printing processes. A team of 14 students designed the book using Adobe InDesign and managed color files to print consistently using two different printing processes. Industry vendors donated consumables such as paper.
Romano has collected most of the artifacts, photographs and promotion materials of the era. “This book [is a] time capsule for a bygone era,” Romano said. Typesetting and prepress evolved from analog to digital methods with 345 models of phototypesetting machines competing for market share in the newspaper and commercial industries.
All proceeds from sales of the book will be donated to the Graphic Communication Department and Graphic Communication Institute at Cal Poly.